Project description
With the Kipo team we developed a communication plan for Arkadia Onlus, an association focused on social promotion and inclusion in Valdarno. We started by creating reusable graphics for their social channels based on organic geometric shapes that convey movement and uniqueness; we taught them to follow an editorial plan and manage site content so they could be fully independent. We built the website with a focus on collecting donations, using copy written by Lorenzo Bonatti on the homepage and connected to a very easy-to-use open-source fundraising service. Finally, together we produced short video interviews and a billboard to run across Valdarno for six months to introduce the Arkadia project to the local community.
